Using Mobile Tagging to Improve Your Print Campaigns

Who says that you can’t track print campaigns? While you may know many of the customary tricks, using different campaign codes or telephone numbers in your print campaigns, here is one I bet you haven’t heard of: Use mobile tagging to push penetration from your print campaigns. Did you know, when your mobile tag that takes prospects to your website, or your video, and even your direct dialer is scanned, you can tell exactly the source of the visitor to your site or video? It is a simple matter of seeing the analytics tied to your site or video. Now if you don’t have analytics tied to your site, that is a subject we can help you with, simply contact us and we can explain what you need to do for that. It’s not a subject to take at length and explain here. Your site analytics can tell you the source of your visitors, including coming from a mobile tag scan.

Now your only challenge is to get your tags on your materials. If you haven’t prepared them yet, or you are getting ready to re-print, we can help you design and enhance your materials to include powerful custom tags. And it may be that you don’t use just one. Just like a Lay’s Potato Chip, you can’t “eat” just one – your prospects and readers will eat these up! So talk with us and our creative team can help you enhance your design with mobile tags. But what if you have already printed materials, your business cards, brochures, magazines and other print materials? We have a solution for that too! Just get the custom sticker sheets from – each with 64 individual tag stickers that you can use to put on everything! Need these in bulk? Contact us directly and we’ll get you bulk pricing too. While they are extremely economical for just 1 or 2 sheets, they can be even more cost-effective if you need 50 or 100 or 1000.

How To Video

Need a scanning app?  Just go to your iTunes App Store, Android Marketplace, Blackberry App Store and search Microsoft Tag Reader to scan this tag.   Or, simply open the browser on your smartphone, and go to to download the reader!   Then open the app, scan the tag, sit back and enjoy!

When you put your stickers on all of your print materials, you bring your print to life. Create your stickers to go to your personal testimonial video, your website, your company YouTube channel and any other useful place your prospects can learn about you and your product or service, and drive them to take action! Mobile tags give you credibility – and enhance your brand. Be sure you learn how to get and use the custom sticker sheets and business cards to bring your customers to you!


Tag your e-mails – Drive your traffic!

How many e-mails do you send each day?  If you are anything like me and my colleagues, we send hundreds!  Responses to customers, colleagues, vendors and friends.  Do they all know what you do?  I suspect not.  A great way to ensure they learn is this – get your tags in your e-mails!  Help educate the world on the use of mobile tags.  Create your tags driving your contacts to your videos, vCards or even a direct dialer.  Get them promoting you when they forward your e-mails too.  Create your tag and put it in your signature block.  Get your message out – and have it flowing around the globe by putting it in your e-mails too!

Consumers Expect Mobile Interaction!

And mobile tagging is a quick and easy way to give it to them!   You are already messaging to your target market with print – brochures, catalogues, business cards, samples and other collateral materials you are giving out.  Here’s a quick and easy way to add tags to your existing inventory – no need to re-print!  Get sheets of stickers containing your custom tags – driving them to your website, your videos, your vCard – simple and easy.   See how easy it is to add credibility to your marketing with mobile tags.   Watch this quick video.     Create your tag, and get sheets of stickers you can use to brand yourself!   And – when you need custom print – connect with Red Mat Media directly to help you with your full design needs!  Contact at and see what we can create for you!


Want More Likes on your Facebook Page?

Create a tag to do just that!   Get familiar with tags – and get creative too!   You can create tags for so many things – and getting fans to your Facebook page is a great way to create credibility – and drive traffic to your facebook page!   Especially if you are using your facebook page to educate your customers and prospects to what your product and service is about, and use it to keep them in the know – create a tag that links to you!  Get them liking you – and thus FOLLOWING YOU!

Creating the tag is simple – and you can even get sticker sheets sent to you immediately that make it easy to put on everything you hand out.   Are you giving out brochures, business cards, samples?  Put one of your custom stickers on everything!   Make a custom sticker that links them directly to your facebook page to like you – and then you have a captive audience for everything you post!

It’s simple and its easy – just go to – create your custom tag, order tag sticker sheets, and stick them on everything!  Soon you will be the most “liked” page in your industry!

YOU are your Brand – Promote Yourself with Mobile Tags!

Your brand is your credibility!  No matter what your business, no matter how big or small, YOU ARE YOUR BRAND!  Using mobile tags to promote yourself is easy – you just need to know how.   Think about this – what are you handing out now?  Business Cards?  Brochures?  Flyers?   Does your company provide them for you?  Do you have a lot of them in your personal inventory?   Maybe you think it is too late to get your own mobile tag on them?   Not So!   You need to be sure that everything you hand out has your mobile tag on it.  Yes, EVERYTHING!  Make your one-dimensional print come to life with your own mobile tag.  You can create mobile tags that are printed and sent to you within 24 hours at   Think it’s too complicated?  Watch this simple how-to video: 

Then get busy.  Get your tags, and put them on everything.   Your tag can tie to a video on your site, your site itself, a vCard, and even a direct dialer, getting your customers and prospects to come to you!

When you use mobile tags, you increase your credibility dramatically.  For one, you are showing that you are cutting edge – marketing and sharing your message in a new and impressive way.  You educate your prospects on the use of their smartphone.   And, you are increasing your web and video traffic.  You have created the way for your customers to come to you right now.  Not relying on them to go to your website later when they get back to their computer.  And, you are increasing the number of hits to your video or site too.   And getting your contact information directly into your user’s phone.   There are so many ways your are increasing your presence – both on the web, and in your customer or prospects mind.

Don’t just do one type of tag.  Make many tags.  Each has a purpose.  Whether you have multiple videos, different pages on your site, perhaps one for product, one for contacts, one for video – you can create multiple tags for use in everything you give out!

Maximize your exposure through the use of mobile tags.