Using Mobile Tagging to Improve Your Print Campaigns

Who says that you can’t track print campaigns? While you may know many of the customary tricks, using different campaign codes or telephone numbers in your print campaigns, here is one I bet you haven’t heard of: Use mobile tagging to push penetration from your print campaigns. Did you know, when your mobile tag that takes prospects to your website, or your video, and even your direct dialer is scanned, you can tell exactly the source of the visitor to your site or video? It is a simple matter of seeing the analytics tied to your site or video. Now if you don’t have analytics tied to your site, that is a subject we can help you with, simply contact us and we can explain what you need to do for that. It’s not a subject to take at length and explain here. Your site analytics can tell you the source of your visitors, including coming from a mobile tag scan.

Now your only challenge is to get your tags on your materials. If you haven’t prepared them yet, or you are getting ready to re-print, we can help you design and enhance your materials to include powerful custom tags. And it may be that you don’t use just one. Just like a Lay’s Potato Chip, you can’t “eat” just one – your prospects and readers will eat these up! So talk with us and our creative team can help you enhance your design with mobile tags. But what if you have already printed materials, your business cards, brochures, magazines and other print materials? We have a solution for that too! Just get the custom sticker sheets from www.itagit.com – each with 64 individual tag stickers that you can use to put on everything! Need these in bulk? Contact us directly and we’ll get you bulk pricing too. While they are extremely economical for just 1 or 2 sheets, they can be even more cost-effective if you need 50 or 100 or 1000.

How To Video

Need a scanning app?  Just go to your iTunes App Store, Android Marketplace, Blackberry App Store and search Microsoft Tag Reader to scan this tag.   Or, simply open the browser on your smartphone, and go to www.gettag.mobi to download the reader!   Then open the app, scan the tag, sit back and enjoy!

When you put your stickers on all of your print materials, you bring your print to life. Create your stickers to go to your personal testimonial video, your website, your company YouTube channel and any other useful place your prospects can learn about you and your product or service, and drive them to take action! Mobile tags give you credibility – and enhance your brand. Be sure you learn how to get and use the custom sticker sheets and business cards to bring your customers to you!

Tag your e-mails – Drive your traffic!

How many e-mails do you send each day?  If you are anything like me and my colleagues, we send hundreds!  Responses to customers, colleagues, vendors and friends.  Do they all know what you do?  I suspect not.  A great way to ensure they learn is this – get your tags in your e-mails!  Help educate the world on the use of mobile tags.  Create your tags driving your contacts to your videos, vCards or even a direct dialer.  Get them promoting you when they forward your e-mails too.  Create your tag and put it in your signature block.  Get your message out – and have it flowing around the globe by putting it in your e-mails too!

Consumers Expect Mobile Interaction!

And mobile tagging is a quick and easy way to give it to them!   You are already messaging to your target market with print – brochures, catalogues, business cards, samples and other collateral materials you are giving out.  Here’s a quick and easy way to add tags to your existing inventory – no need to re-print!  Get sheets of stickers containing your custom tags – driving them to your website, your videos, your vCard – simple and easy.   See how easy it is to add credibility to your marketing with mobile tags.   Watch this quick video.     Create your tag, and get sheets of stickers you can use to brand yourself!   And – when you need custom print – connect with Red Mat Media directly to help you with your full design needs!  Contact at laurag@redmatpublishing.com and see what we can create for you!

 

Want More Likes on your Facebook Page?

Create a tag to do just that!   Get familiar with tags – and get creative too!   You can create tags for so many things – and getting fans to your Facebook page is a great way to create credibility – and drive traffic to your facebook page!   Especially if you are using your facebook page to educate your customers and prospects to what your product and service is about, and use it to keep them in the know – create a tag that links to you!  Get them liking you – and thus FOLLOWING YOU!

Creating the tag is simple – and you can even get sticker sheets sent to you immediately that make it easy to put on everything you hand out.   Are you giving out brochures, business cards, samples?  Put one of your custom stickers on everything!   Make a custom sticker that links them directly to your facebook page to like you – and then you have a captive audience for everything you post!

It’s simple and its easy – just go to www.itagit.com – create your custom tag, order tag sticker sheets, and stick them on everything!  Soon you will be the most “liked” page in your industry!

YOU are your Brand – Promote Yourself with Mobile Tags!

Your brand is your credibility!  No matter what your business, no matter how big or small, YOU ARE YOUR BRAND!  Using mobile tags to promote yourself is easy – you just need to know how.   Think about this – what are you handing out now?  Business Cards?  Brochures?  Flyers?   Does your company provide them for you?  Do you have a lot of them in your personal inventory?   Maybe you think it is too late to get your own mobile tag on them?   Not So!   You need to be sure that everything you hand out has your mobile tag on it.  Yes, EVERYTHING!  Make your one-dimensional print come to life with your own mobile tag.  You can create mobile tags that are printed and sent to you within 24 hours at http://www.itagit.com.   Think it’s too complicated?  Watch this simple how-to video: 

Then get busy.  Get your tags, and put them on everything.   Your tag can tie to a video on your site, your site itself, a vCard, and even a direct dialer, getting your customers and prospects to come to you!

When you use mobile tags, you increase your credibility dramatically.  For one, you are showing that you are cutting edge – marketing and sharing your message in a new and impressive way.  You educate your prospects on the use of their smartphone.   And, you are increasing your web and video traffic.  You have created the way for your customers to come to you right now.  Not relying on them to go to your website later when they get back to their computer.  And, you are increasing the number of hits to your video or site too.   And getting your contact information directly into your user’s phone.   There are so many ways your are increasing your presence – both on the web, and in your customer or prospects mind.

Don’t just do one type of tag.  Make many tags.  Each has a purpose.  Whether you have multiple videos, different pages on your site, perhaps one for product, one for contacts, one for video – you can create multiple tags for use in everything you give out!

Maximize your exposure through the use of mobile tags.

Why Customize Your Tag?

Your product is unique.  Your service is unique.  Your company is unique.  YOU are unique.  Why not make your tags unique?!

 

Perhaps you are not aware, but you can create a custom 2D barcode tag.  And by custom, I don’t just mean you can have it go to your website, your vCard, your dialer information, and your YouTube Video.   Yes, you can customize the information your tag directs the viewer to.   But just as powerful is your ability to customize the look of your tag.  Use your logo.  Your product image.  Your photo.  Any image can be placed in your customized tag.  And it is fast and easy too!

 

We saw the value of this long ago – before most people, at least in the western world, even knew what tags are.   Using mobile tagging is becoming mainstream throughout the world.  With the use of custom tags, we have taken the content of a 64-page print magazine and turned it into 24, and even 16 pages.  And made all forms of media come to life.  No longer is there just flat content on a page, a poster, or a billboard.   Now readers, using only their smartphone or pad, can bring print to life.  And get access to more information than they would ever read!

 

Just think about it.  The average commercial on TV is 30 – 90 seconds.  And packed into those 30 – 90 seconds are images, flash, audio and messaging that it would take 10 pages of print to cover.  In today’s world of hurry up, fast paced, short attention span environment, you are much more likely to catch the attention of a buyer with 30 – 90 seconds of information than a long article or a business ad in the middle of a magazine or newspaper.  Using tags gives you the best of both.  You can capture their attention with a very simple and direct print medium, coupled with a tag they can scan and view your video, website or other digital media.   And you can have them coming directly back to you!

 

Try it out.  See how easy it is to create your tag.  Simply have the digital image you want to use, and get online, join, upload the image, and create your tag.  I’m no technical wizard, but I am able to do it in under 5 minutes.  And then I had my customized sheets of 64 tags each in the mail to me within 24 hours.  I didn’t have to figure out how to place them on sticker paper, align everything, copy the image, cut them, try to peel them off and spend a ton of money on the specialty paper.  Very fast, easy, efficient and cost effective!   Go to www.itagit.com and get yours today.

What Is Mobile Tagging?

Mobile tagging is the process of providing data read from tags for display on mobile devices, commonly encoded in a two-dimensional barcode, using the camera of a camera phone as the reader device. The contents of the tag code is usually a URL for information addressed and accessible through Internet.

Mobile tagging is currently most prominent in Asia, especially Japan. It was developed in 2003 and ever since it has been used in several fields of mobile marketing. Densos’ QR Code in Asia and the Data Matrixare currently the most popular 2D barcodes. Both are ISO-standardised. In 2009, prominent electronics company Microsoft introduced the Microsoft Tag format, based on the company’s self-developed High Capacity Color Barcode (HCCB) standard, in an effort to establish the format through emerging mobile tagging markets in the west.[1] Unlike most popular 2D barcodes, which use black-and-white square pixels, HCCBs are based on colors in a triangle-based arrangement.

The reason for the success of mobile tagging, besides the flexible and multiple fields of application, is the quick, precise and customer-driven access to information. According to the principle of physical world connection (see also Object hyperlinking), the user is able to gather digital information immediately by scanning a two-dimensional barcode, for example in an advertisement.

In Europe mobile tagging is now gaining traction, albeit that the primary usage has been direct linking of url’s to 2D codes. Indeed, several campaigns in relation to physical world connection have been launched, however a standard for multi-dimensional barcodes is still missing. One of the key organizations driving wider implementation of barcodes and 2D is GS1 [1]/ GS1’s main activity is the development of the GS1 System, a series of standards designed to improve supply chain management. The GS1 System is composed of four key product areas: Barcodes (used to automatically identify things), eCom (electronic business messaging allowing automatic electronic transmission of data), GDSN (Global Data Synchronisation Network which allows partners to have consistent item data in their systems at the same time) and EPCglobal (which uses RFID technology to immediately track an item).

One company that has created a turn-key tag creation and customization that provides you printed tags for use on marketing pieces, product samples, manuals, etc., is http://www.itagit.com.  You can create your own version of your tag, and have it printed and on its way to you on a sheet with 64 tags within 24 hours.  Create yours at http://www.itagit.com for placement on your brochures, business cards and other marketing pieces.